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BECOMING AN EMPLOYER BRAND Berna Özdemirkan February 2016 – Brandmap:  Turkish companies now have a new concern in the spotlight for about 5 or 6 years against which they seek
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BEING TRUE TO YOUR COMPANY’S WORD Berna Özdemirkan March 2016 – Brandmap:  As you know, Employer Brand is one of the hip topics nowadays… Actually, it has mainly two components:
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OUR PARTNERS IN EMPLOYER BRANDING JOURNEY Berna Özdemirkan April-May 2016 – Brandmap:  We know that “keeping your promises” is an indispensable element to become an Employer Brand preferred by existing
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DON’T JUDGE A BOOK BY ITS COVER! Berna Özdemirkan May-June 2016 – Brandmap:  For 15 years, I had the chance to be at the backstage of many companies thanks to
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INTERNAL PERCEPTION OF YOUR COMPANY Berna Özdemirkan July-August 2016 – Brandmap:  Employer reputation and recognition is inarguably important for a company to attract good applicants. On the other hand, it
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AT LEAST PAY ME MORE! Berna Özdemirkan September 2016 – Brandmap:  Well, there is an abundance of employer promises in the business world. Potential employees get confused. They are competing
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CLICKETY CLICK, BARBA-TRICK! Berna Özdemirkan November 2016 – Brandmap:  Gen X may recall the cartoon Barbapapa family where the characters could shapeshift easily: “Clickety click, Barba-trick!” When it was too
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EMPLOYEE PULSE Berna Özdemirkan January 2017 – Brandmap:  Things were different in the 90s. Corporate companies used to have Personnel and Administrative Affairs Department and all they did was to
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UNDERSTANDING THE RESIGNING EMPLOYEES Berna Özdemirkan March-Nisan 2017 – Brandmap:  Definitely, we should understand our employees before they resign. There are a lot of survey techniques for this purpose, but
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COLLABORATION IN ORGANIZATIONS OR FORMERLY, INTERNAL CUSTOMER SATISFACTION Berna Özdemirkan June 2017 – Brandmap:  First of all, we should take a step back from the idea of business divisions satisfying
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MORE ROYALIST THAN THE KING Berna Özdemirkan September 2017 – Brandmap:  Huge companies, great revenues, high profitability, boards, executive boards, vice presidents… In other words, a great organization… They gather
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LET’S BE AGILE! Berna Özdemirkan October 2017 – Brandmap:  The changing technology, Industry 4.0 and different expectations of business people raised a brand new subject: “Agility”. To keep up with
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IS MOTIVATION REALLY HIGH? Berna Özdemirkan February 2018 – Brandmap:  The satisfaction, engagement and motivation scores of the white collars in the last three years show that the engagement of
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EMPTY TITLES Berna Özdemirkan March 2018 – Brandmap:  Obviously, someone misunderstood certain issues. If not, what about all those managers around? We would see more “real” managers with the required
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PROBLEM SOLVER VS. PROBLEM SEEKER Berna Özdemirkan April 2018 – Brandmap:  In my articles and panels at the summits, I always underline the importance of listening to your employees to
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SHARING INFORMATION OR LETTING EMPLOYEES GUESS Berna Özdemirkan June 2018 – Brandmap:  One of the issues that we frequently encounter lately is the problems of sharing information across the companies.
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SUMMER IS OVER! Berna Özdemirkan October 2018 – Brandmap:  Did people really work more easily in the good old days? Were they less tired? When did our parents come home
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RECOGNITION: “SEE ME” Berna Özdemirkan November 2018 – Brandmap:  It’s in the nature of human beings: we want people to notice us. Though, there is no need to discuss this
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Your CRM vs. Our ERM Berna Özdemirkan May 2019 – Brandmap:  We, occasionally, see different disciplines using similar practices. Marketing and Human Resources are also among those two different disciplines
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