BECOMING AN EMPLOYER BRAND Berna Özdemirkan February 2016 - Brandmap: Turkish companies now have a new concern in the spotlight for about 5 or 6 years against which they seek to…
BEING TRUE TO YOUR COMPANY’S WORD Berna Özdemirkan March 2016 - Brandmap: As you know, Employer Brand is one of the hip topics nowadays... Actually, it has mainly two components:What do…
OUR PARTNERS IN EMPLOYER BRANDING JOURNEY Berna Özdemirkan April-May 2016 - Brandmap: We know that “keeping your promises” is an indispensable element to become an Employer Brand preferred by existing and…
DON’T JUDGE A BOOK BY ITS COVER! Berna Özdemirkan May-June 2016 - Brandmap: For 15 years, I had the chance to be at the backstage of many companies thanks to my…
INTERNAL PERCEPTION OF YOUR COMPANY Berna Özdemirkan July-August 2016 - Brandmap: Employer reputation and recognition is inarguably important for a company to attract good applicants. On the other hand, it is…
